HighLevel Voice AI Pricing: What the AI Voice Agent Really Costs

Usually about $105 to $230 a month, in US dollars. That is the $97 Starter subscription, an AI Employee plan (Pay-Per-Use at about 6 cents a minute with a standard voice, or Unlimited at $97 a month), and phone charges of $1.15 a month for a number plus about 1.2 cents a minute for inbound calls.

The surprise is where the break-even sits. With a standard voice, Pay-Per-Use stays cheaper than the $97 Unlimited plan until about 1,600 Voice AI minutes a month, roughly 530 three-minute calls. Most small businesses never get there, so Unlimited is the predictable choice rather than the cheap one.

The video below, from June 2026, walks through the same three layers using the Unlimited plan. The per-minute rates in the tables further down are the current ones.

The AI agent runs inside a HighLevel account, so the subscription comes first. HighLevel sells to agencies, so its plans are priced by how many client accounts (sub-accounts) you can run. A single business needs only one:

From gohighlevel.com/pricing, checked October 19, 2026. An Enterprise plan is priced on request. Voice AI is listed as a feature on every plan, marked "usage based charges apply."

The subscription is not just for the AI. It is the CRM, calendars, workflows, texting, and the rest of the platform the agent feeds into, which is what our guide to what happens after the HighLevel AI Voice Agent takes a call covers. Paying yearly costs ten months instead of twelve.

The AI Employee plan pays for the AI itself, per location (sub-account). HighLevel's AI pricing article, updated October 13, 2026, lists three:

Inbound, outbound, and widget minutes share one pool on Growth and are all covered on Unlimited. HighLevel says Unlimited is subject to its terms of service, which allow it to throttle or limit excessive use.

On Pay-Per-Use, a Voice AI minute is a Voice Engine charge plus a voice (text-to-speech) charge that depends on which voice you pick:

From HighLevel's AI Products Pricing article (updated October 13, 2026); Voice Engine rate effective May 20, 2026. HighLevel also lists speech-to-speech models priced all-in, from $0.10 a minute.

On top of that come AI model tokens, priced per million tokens by model: HighLevel lists GPT-4o Mini at $0.15 and GPT-5 at $1.25, among others. HighLevel's own worked example, a 10-minute call with an OpenAI voice, comes to $0.60 before tokens and phone charges.

Phone calls run on LC Phone, HighLevel's phone service (or Twilio), and HighLevel says Phone System charges apply to all calls on every AI plan, Unlimited included. Charges come out of your account wallet, which tops itself up when it falls below a threshold you set. The US and Canada rates:

From HighLevel's LC Phone Pricing and Billing Guide (updated October 12, 2026). Calls are billed in whole minutes, rounded up. The guide does not say whether Voice AI calls also incur the recording and transcription charges, so check your wallet after the first week of calls.

The website widget has no phone charges, because it runs in the visitor's browser. Its minutes still count as Voice AI minutes, though, so on Pay-Per-Use they are billed at the per-minute rate above. Setting up the widget and a number is covered in our HighLevel website widget and phone guide.

Here are the three layers added up at five call volumes, for one business on Starter with a US local number, inbound calls, and an OpenAI or Cartesia voice:

My arithmetic from HighLevel's published rates: $97 Starter, plus $0.060 a minute (Pay-Per-Use) or $97 (Unlimited), plus $1.15 for the number and $0.01165 a minute for inbound calls. Excludes AI model tokens, texts, recording, transcription, and taxes. Rounded to the nearest dollar.

Three-minute calls are an assumption; check your own phone records for a real average. Booking calls tend to run longer than quick questions about hours.

Unlimited costs $97 whatever you use. Pay-Per-Use grows with every minute. The voice you choose decides where the two lines cross:

• OpenAI or Cartesia voice: Pay-Per-Use is cheaper up to about 1,600 minutes a month, around 18 three-minute calls a day.
• ElevenLabs V2.5 voice: up to about 1,200 minutes, around 13 calls a day.
• ElevenLabs V3 voice: up to only about 450 minutes, around 5 calls a day, because each minute costs 21.5 cents.

Growth rarely wins for voice alone. Its $50 covers 100 minutes, which would cost about $6 on Pay-Per-Use with a standard voice. It earns its place if you also use HighLevel's chat bots enough that 1,000 Conversation AI responses would otherwise run up token charges. HighLevel's article does not spell out how minutes over Growth's 100 are billed, so check that in the app before choosing it for a busy line.

• Start on Pay-Per-Use. Run it for a month, look at your Voice AI minutes, then move to Unlimited only if you are near the break-even above.
• Start with the website widget. No number and no phone charges while you test how it handles questions.
• Use backup routing. If your team answers first and the agent takes only missed calls, you pay AI minutes only on those.
• Pick the voice on purpose. An ElevenLabs V3 voice costs more than three times as much per minute as an OpenAI or Cartesia voice on Pay-Per-Use. Listen to both before you decide.
• Limit call length. The agent's Call Settings control call duration and silence handling, so a stuck or silent call does not run on.
• Record only if you will listen. Recording and storage are small per-minute charges that add up on a busy line.
• Set the wallet threshold. Choose the recharge amount yourself, so a top-up never arrives as a surprise.

Backup routing and call settings are set up step by step in the HighLevel setup walkthrough.

To try it without paying for the first month, join the free bootcamp and start a 30-day HighLevel trial, and keep an eye on the wallet for usage charges. See what the offer includes on our HighLevel AI Voice Agent QuickStart Bootcamp page.

The bottom line: HighLevel Voice AI pricing is three layers: the $97 Starter subscription, an AI Employee plan (Pay-Per-Use at 6 to 21.5 cents a minute depending on the voice, Growth at $50, or Unlimited at $97), and LC Phone charges of $1.15 a month per number plus about 1.2 cents a minute inbound. Most small businesses pay about $105 to $230 a month in total, and Pay-Per-Use stays cheaper than Unlimited until about 1,600 minutes a month with a standard voice. For everything else about the agent, head back to the HighLevel AI Voice Agent review and setup guide.